Posts tagged online advertising&pageindex=2 RSS

Fetchback Adopts Retargeted Ad Icon

One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper...

IAB Launches New Quality Assurance Program

The Interactive Advertising Bureau (IAB) has announced the debut of the Ad Network & Exchange Quality Assurance Certification program. Designed to be a compliance mechanism and the first-ever industry-endorsed certification, the...

Local Online Ad Revenues to Hit $42.5 Billion

The rise of social media, mobile commerce and the daily deals platform are driving significant growth in online local advertising, reports BIA/Kelsey’s U.S. Local Media Annual Forecast. Online ad revenues are estimated to reach...

Real-time Bidding Makes an Impression

Real-time bidding was one of several emerging technologies in online advertising last year that we believed would drive the resurgence of display in 2011 . Based on the most recent data from advertisers and agencies that have already...

Death of the Ad Network?

Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies announced they will eschew the big ad networks and instead rely on their...

Holiday Ad Budgets Get Social

More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...

Search Paces Record Quarterly Ad Revenues

The Interactive Advertising Bureau has reported that U.S. online ad revenues reached $6.4 billion for the third quarter of 2010 – the highest quarterly result ever recorded. The record number also represented a 17-percent growth...

Advertisers Set to Spend $1.8 Billion on Location

The rapidly growing field of location-based services is causing most businesses to make room for location-based advertising in their immediate and long-term mobile marketing budgets. According to one research firm, it will be to the...

Local Targeted Display Will Have Advertisers Seeing Double

The fastest-growing segment of online advertising is the local sector, projected to grow nearly 18 percent in 2011. The driving force, according to the Borrell Associates’ 2011 Ad Forecast, will be local targeted display advertising...

AdReady's Precision Campaigns Make Display More Accessible

There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...

WM Radio: Apple's Mea Culpa, Behavioral Targeting, Ad Planning

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast - including a discussion on behavioral...

Clickable Integrates Facebook Ads for Social Flavor

Online ad management provider Clickable has announced a partnership with Facebook that will allow marketers to track the performances of both search and social marketing campaigns. The first live advertising solution to integrate search...

Minimum Advertised Price Monitor

Online marketing service provider Where 2 Get It (which focuses on national brands) has added “minimum advertised price” or MAP monitoring to their solutions for manufacturers. MAP is essentially just a suppliers pricing...

New Google Ad Planner Connects Publishers to Advertisers

Google once again has released a new tool to help publishers/affiliates find the best advertisers, and advertisers to find the right audience. Ad Planner Publisher's Center lets publishers submit their sites for consideration to...

AdJuggler: Pay As You Go Campaign

AdJuggler , an online advertising management system, launched a new advertising platform to appeal to smaller businesses. Previously, AdJuggler only offered long-term contract advertising, but with the new platform, advertisers can...

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