Posts tagged online reviews RSS

Ratings, Bias & the Performance Factor

:: By Milad Oskouie, Infinite Conversions :: Thanks to the Internet, consumers' voices have never been so easy to hear. Go back 20 years and it was almost impossible for consumers to research a company they were thinking of buying...

INFOGRAPHIC: The Value of Online Reviews

A new study from Trustpilot is shedding light on the value of online reviews, revealing that 79 percent of businesses believe that online reviews play an important role in influencing consumer decision making. The study, which is drawn...

Consumers Take Action After Reading Positive Reviews

A new BrightLocal study is shedding light on the power of online business recommendations and reviews, revealing that 72 percent of consumers will take some sort of action after reading a positive review online. The BrightLocal Local...

Review Readers Have Shorter Conversion Paths and Other Local Takeaways

The path from reading online reviews to purchasing from a business is short, because by the time consumers are reading online reviews, they have identified an issue/need they have, worked out what service or product satisfies that...

Managing the New Word of Mouth

There was a point, when only big-ticket items like cars, homes or expensive electronics received pre-purchasing attention. Today, people engage in discovery before purchasing just about everything. ‘Let me search for it online'...

Get Ready for More Fake Online Reviews

Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only...

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