Posts tagged online reviews RSS

Consumers Take Action After Reading Positive Reviews

A new BrightLocal study is shedding light on the power of online business recommendations and reviews, revealing that 72 percent of consumers will take some sort of action after reading a positive review online. The BrightLocal Local...

Review Readers Have Shorter Conversion Paths and Other Local Takeaways

The path from reading online reviews to purchasing from a business is short, because by the time consumers are reading online reviews, they have identified an issue/need they have, worked out what service or product satisfies that...

Managing the New Word of Mouth

There was a point, when only big-ticket items like cars, homes or expensive electronics received pre-purchasing attention. Today, people engage in discovery before purchasing just about everything. ‘Let me search for it online'...

Get Ready for More Fake Online Reviews

Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only...

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