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Posts tagged open rates RSS

Open Rates Falling, CTR Rising

Silverpop has released results from its 2012 Email Marketing Metrics Benchmark study , which examined email messages sent in 2011 and the first quarter of 2012 from over 1000 brands. Perhaps the most interesting data in the report...

Unraveling the Mysteries of Email Marketing

It's enough to keep you up at night. Open rates, read rates, bounce rates, click rates - the list goes on and on and on. Couple that with the continuing debates about subject line length and quality and the optimal day to send...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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