Posts tagged open rates RSS

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically separates and...

Open Rates Falling, CTR Rising

Silverpop has released results from its 2012 Email Marketing Metrics Benchmark study , which examined email messages sent in 2011 and the first quarter of 2012 from over 1000 brands. Perhaps the most interesting data in the report...

Unraveling the Mysteries of Email Marketing

It's enough to keep you up at night. Open rates, read rates, bounce rates, click rates - the list goes on and on and on. Couple that with the continuing debates about subject line length and quality and the optimal day to send...


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