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Games is the Top Mobile App Category for Ad Impressions

A new report from Opera Mediaworks is shedding light on the mobile marketing industry, revealing that the top app category for ad impressions is the games category. The Q1 Mobile First Insights report analyzes data from the top 100...

A Mobile Opera House for Brands, Agencies

As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games. To do so, many are turning to agencies with the deep expertise and resources to push...

Apple Wins the Ad Revenue Battle in Q4

A new report from Opera Mediaworks reveals that Android captured 63 percent of mobile ad traffic in Q4 2014. Apple, however, led the way in revenue generation. The “ State of Mobile Advertising ” report notes that Apple...

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