Posts tagged oracle RSS

Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

The Future is Predictive for Marketing Automation

Predictive sales and marketing platform Infer has released a behavioral modeling solution for the Oracle Eloqua platform. The behavior scoring offering should help companies improve their sales and marketing programs by providing a...

Gain a Competitive Edge with Social Intelligence

Unmetric and Oracle have teamed up to provide enterprises with competitive insights. Through the partnership, Oracle will add Unmetric’s competitive analytics capabilities to its existing Social Relationship Management (SRM)...

Oracle Adds This Audience Tracking Tech to Data Cloud Biz

Enterprise software provider Oracle has acquired AddThis, a solution that provides social sharing tools and audience tracking technology. AddThis says it currently covers activity data for 1.9 billion monthly unique visitors and over...

Oracle Stops Guessing, Starts Delivering with Maxymiser Acquisition

Tech behemoth Oracle announced that it has signed an agreement to acquire Maxymiser, a cloud-based software-as-a-service platform that enables marketers to test, target and personalize digital experiences (both Web and mobile). Oracle...

Taking Video Monetization to the Next Level

It's no secret, consumers love videos and as brands look to meet their demands they must leverage powerful services that help them receive the most value for their efforts. Avvasi , a provider of Quality of Experience (QoE) driven...

Understanding Consumer Sentiment

The evolution of the Internet has forever changed the way that consumers discuss their opinions on brands, products and services. To help brands better understand consumer sentiment Oracle has announced the release of a new analytics...

Big Data Solutions for the Everyday Retailer

As each second ticks by, e-commerce businesses are producing more and more data. In order to get the most out of the immense amount of data they are producing, businesses must think about leveraging a big data analytics platform to...

Oracle Rolls Into the Social Station

Oracle recently introduced Social Station, a rather innovative new workspace within Oracle Social Cloud's Social Relationship Management (SRM) platform that aims to provide a more personalized and intuitive user experience to drive...

Develop A Mobile Strategy Like It's 1999

:: By Stephen Forte, Telerik :: Mobile is everywhere and with its necessary integration into all sides of business, developers face numerous obstacles when implementing a successful mobile strategy – from user experience to standards...

Web Welcomes CEOs-Only Club

Becoming the CEO of a company comes with a lot of perks, money and power being the two most coveted. Exclusivity may come in a close third. dotCEO (.ceo) is a new gTLD (generic top-level domain) that is exclusively for the chief executive...

9 Top Lead-To-Revenue Management Platforms

Viewing " The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014 " report will cost you a cool $2,495, but Act-On has shed light on its position in the report. Forrester names Act-On as a leader among lead...

Storage Performance Affects App Performance

A new report from flash storage provider Kaminario reveals that 90 percent of all application performance issues are tired directly to excessive storage use. The study, which collected data from over two-hundred organizations over...

Straight-Up CRM Comparison

Building true, quality relationships with customers doesn’t happen overnight. Businesses must nurture their leads to develop high-value interactions in the future. That can seem insurmountable for those with an existing customer...

Customer Experience & the Importance of Support

Research released last week from Oracle reveals just how essential customer experience is for driving revenue growth and differentiating a brand in a globalized economy. The report revealed that 81% of consumers are willing to pay...

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