Posts tagged oracle RSS

Building Responsive Emails for Oracle Eloqua

Fifty-four percent of email recipients, according to Litmus, now use a mobile device to open or view emails. So why aren't big brands using responsive email? One reason may just be that it has been too complicated, but that's...

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

Empowering Automation-Focused Marketers with DAM

Digital asset management software MediaValet has launched a new application that will make it possible for its offerings to integrate with Oracle's marketing automation solution Eloqua. SUBSCRIBE to Website Magazine & Accelerate...

Oracle Buys Its Cloud Darling, NetSuite

There's no better way to shake up a Thursday than to wake up to news of yet another multi-billion dollar deal, especially one involving a very hot company in an already red-hot industry. For anyone (*ahem) who questioned how NetSuite...

Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

The Future is Predictive for Marketing Automation

Predictive sales and marketing platform Infer has released a behavioral modeling solution for the Oracle Eloqua platform. The behavior scoring offering should help companies improve their sales and marketing programs by providing a...

Gain a Competitive Edge with Social Intelligence

Unmetric and Oracle have teamed up to provide enterprises with competitive insights. Through the partnership, Oracle will add Unmetric’s competitive analytics capabilities to its existing Social Relationship Management (SRM)...

Oracle Adds This Audience Tracking Tech to Data Cloud Biz

Enterprise software provider Oracle has acquired AddThis, a solution that provides social sharing tools and audience tracking technology. AddThis says it currently covers activity data for 1.9 billion monthly unique visitors and over...

Oracle Stops Guessing, Starts Delivering with Maxymiser Acquisition

Tech behemoth Oracle announced that it has signed an agreement to acquire Maxymiser, a cloud-based software-as-a-service platform that enables marketers to test, target and personalize digital experiences (both Web and mobile). Oracle...

Taking Video Monetization to the Next Level

It's no secret, consumers love videos and as brands look to meet their demands they must leverage powerful services that help them receive the most value for their efforts. Avvasi , a provider of Quality of Experience (QoE) driven...

Understanding Consumer Sentiment

The evolution of the Internet has forever changed the way that consumers discuss their opinions on brands, products and services. To help brands better understand consumer sentiment Oracle has announced the release of a new analytics...

Big Data Solutions for the Everyday Retailer

As each second ticks by, e-commerce businesses are producing more and more data. In order to get the most out of the immense amount of data they are producing, businesses must think about leveraging a big data analytics platform to...

Oracle Rolls Into the Social Station

Oracle recently introduced Social Station, a rather innovative new workspace within Oracle Social Cloud's Social Relationship Management (SRM) platform that aims to provide a more personalized and intuitive user experience to drive...

Develop A Mobile Strategy Like It's 1999

:: By Stephen Forte, Telerik :: Mobile is everywhere and with its necessary integration into all sides of business, developers face numerous obstacles when implementing a successful mobile strategy – from user experience to standards...

Web Welcomes CEOs-Only Club

Becoming the CEO of a company comes with a lot of perks, money and power being the two most coveted. Exclusivity may come in a close third. dotCEO (.ceo) is a new gTLD (generic top-level domain) that is exclusively for the chief executive...

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