Posts tagged paid search&pageindex=2 RSS

Covario, Kenshoo to Offer Combined Search Solution

Web industry leaders Covario and Kenshoo have announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers. Covario...

Mobile Accounts for 12 Percent of Paid Search

Performance marketing firm Performics has released its second-quarter mobile paid search data and found that mobile paid search traffic is now 12 percent of all paid search impressions (mobile + desktop), while mobile clicks are about...

Kenshoo Desktop Editor for Paid Search Campaigns

A new application from Kenshoo is designed to bring advanced search marketing campaign management functionality to the desktop while simplifying some of the more time-consuming campaign management tasks. Kenshoo Editor enables paid...

Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...

Small Business Owners Rank their Most Effective Marketing Strategies

What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...

ChannelAdvisor Offers Inventory-driven Paid Search

ChannelAdvisor has announced the immediate availability of Inventory Driven Search, the e-commerce solutions provider’s new way to market complete catalogs of products through paid search. The new feature allows retailers to...

Instant Impact: Paid Search Spending Climbs

The latest Global Search Spending Analysis, released each quarter by search marketing software firm Covario, reveals some interesting trends since the September launch of Google Instant and the summer integration of the Yahoo and Bing...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

Paid Search Down, Organic Up?

Hitwise released data which seems to indicate that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. Others don't blame...

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Conference for In-House Search Marketers

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...

Major Amazon Affiliate Program Change (No More Paid Search)

In a move that will surely raise the interest (and perhaps ire) of the affiliate industry, Amazon notified its affiliates early this morning that starting May 1st, 2009, they will no longer be paying referral fees to Associates that...

Global Search Spend: The Good, Bad, & Ugly

Covario released its Global Search Spend Analysis for the first quarter of 2009. Highlights from the report include: - Growth in paid search spending for Covario customers contracted slightly, -1.4% in Q1’09 (compared to Q4’08...

Yahoo Drops Minimum Bid

Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...

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