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Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...
Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...
Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...
Clicks on paid search ads cost 6 percent less for retailers than they did in May 2011, but advertisers actually managed to spend more (17 percent in fact) as consumers clicked on more sponsored listings. SEM provider PM Digital’s...
LivePerson , a provider of real-time chat services and other online customer engagement solutions, has launched a new product designed to increase conversions from paid search through intelligent, post-click marketing. Keyword Lift...
Covario has released its quarterly Global Paid Search Spend Analysis, which found that paid search advertising spending in the first quarter of 2012 by technology and consumer electronics companies was up more than 22 percent over...
We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...
Independent search marketing agency (and software solutions provider) Covario released its third quarter Global Search Advertising Spend Analysis last week. The whitepaper included information showing that paid search spending by technology...
Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...
Online advertising management platform provider Marin Software has released a recommendation engine designed to identify new revenue opportunities for advertisers and agencies. A common challenge in the industry is to continually improve...
Web industry leaders Covario and Kenshoo have announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers. Covario...
Performance marketing firm Performics has released its second-quarter mobile paid search data and found that mobile paid search traffic is now 12 percent of all paid search impressions (mobile + desktop), while mobile clicks are about...
A new application from Kenshoo is designed to bring advanced search marketing campaign management functionality to the desktop while simplifying some of the more time-consuming campaign management tasks. Kenshoo Editor enables paid...
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