Posts tagged paid search&pageindex=1 RSS

Moving Beyond AdWords

:: By Danielle Forget, WhatRunsWhere :: The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new...

When Money Can't Wait: 4 Ways to Rocket Your Online Store into Profit Orbit

:: By Rohan Ayyar, E2M Solutions :: E-commerce is hotter than a red-hot iron right now --with no signs of cooling off . If there was any opportunity ever, it’s here. With so many Web-based e-commerce store solutions available...

Paid Search Winners (And Losers) from Holidays Past

Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

Click Traffic and Impressions Grow in Q3

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...

Facebook Ads a Sure Bet for the Holidays

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...

Growth for Facebook Ad Spend Outpacing Paid Search

It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

Paid Search Performance In Focus May 2012

Clicks on paid search ads cost 6 percent less for retailers than they did in May 2011, but advertisers actually managed to spend more (17 percent in fact) as consumers clicked on more sponsored listings. SEM provider PM Digital’s...

Lift Conversion Rates with Keyword Intelligence Tool

LivePerson , a provider of real-time chat services and other online customer engagement solutions, has launched a new product designed to increase conversions from paid search through intelligent, post-click marketing. Keyword Lift...

Global Paid Search Spend Climbs 22 Percent

Covario has released its quarterly Global Paid Search Spend Analysis, which found that paid search advertising spending in the first quarter of 2012 by technology and consumer electronics companies was up more than 22 percent over...

2011's Key Developments in Paid Search at Google

We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...

Massive Increases in Global Paid Search Spending

Independent search marketing agency (and software solutions provider) Covario released its third quarter Global Search Advertising Spend Analysis last week. The whitepaper included information showing that paid search spending by technology...

Covario, Adobe to Offer One-stop Search Solution

Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...

Marin Introduces New Recommendation Engine

Online advertising management platform provider Marin Software has released a recommendation engine designed to identify new revenue opportunities for advertisers and agencies. A common challenge in the industry is to continually improve...

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