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A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...
What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...
ChannelAdvisor has announced the immediate availability of Inventory Driven Search, the e-commerce solutions provider’s new way to market complete catalogs of products through paid search. The new feature allows retailers to...
The latest Global Search Spending Analysis, released each quarter by search marketing software firm Covario, reveals some interesting trends since the September launch of Google Instant and the summer integration of the Yahoo and Bing...
Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...
Hitwise released data which seems to indicate that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. Others don't blame...
Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...
In a move that will surely raise the interest (and perhaps ire) of the affiliate industry, Amazon notified its affiliates early this morning that starting May 1st, 2009, they will no longer be paying referral fees to Associates that...
Covario released its Global Search Spend Analysis for the first quarter of 2009. Highlights from the report include: - Growth in paid search spending for Covario customers contracted slightly, -1.4% in Q1’09 (compared to Q4’08...
Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...
When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...
The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...
Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...
An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the...
Yahoo's Traffic Quality Center announced several updates to help advertisers determine changes to the volume of clicks on their accounts. A submission form is now available to allow advertisers to initiate a click investigation...
The Ultimate Net Promoter Score Toolbox for...
Mobile Marketers “Unsophisticated” Says Strongmail
Digital Projects for Summer Web Workers
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