Posts tagged paid search&pageindex=2 RSS

Lift Conversion Rates with Keyword Intelligence Tool

LivePerson , a provider of real-time chat services and other online customer engagement solutions, has launched a new product designed to increase conversions from paid search through intelligent, post-click marketing. Keyword Lift...

Global Paid Search Spend Climbs 22 Percent

Covario has released its quarterly Global Paid Search Spend Analysis, which found that paid search advertising spending in the first quarter of 2012 by technology and consumer electronics companies was up more than 22 percent over...

2011's Key Developments in Paid Search at Google

We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...

Massive Increases in Global Paid Search Spending

Independent search marketing agency (and software solutions provider) Covario released its third quarter Global Search Advertising Spend Analysis last week. The whitepaper included information showing that paid search spending by technology...

Covario, Adobe to Offer One-stop Search Solution

Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...

Marin Introduces New Recommendation Engine

Online advertising management platform provider Marin Software has released a recommendation engine designed to identify new revenue opportunities for advertisers and agencies. A common challenge in the industry is to continually improve...

Covario, Kenshoo to Offer Combined Search Solution

Web industry leaders Covario and Kenshoo have announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers. Covario...

Mobile Accounts for 12 Percent of Paid Search

Performance marketing firm Performics has released its second-quarter mobile paid search data and found that mobile paid search traffic is now 12 percent of all paid search impressions (mobile + desktop), while mobile clicks are about...

Kenshoo Desktop Editor for Paid Search Campaigns

A new application from Kenshoo is designed to bring advanced search marketing campaign management functionality to the desktop while simplifying some of the more time-consuming campaign management tasks. Kenshoo Editor enables paid...

Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...

Small Business Owners Rank their Most Effective Marketing Strategies

What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...

ChannelAdvisor Offers Inventory-driven Paid Search

ChannelAdvisor has announced the immediate availability of Inventory Driven Search, the e-commerce solutions provider’s new way to market complete catalogs of products through paid search. The new feature allows retailers to...

Instant Impact: Paid Search Spending Climbs

The latest Global Search Spending Analysis, released each quarter by search marketing software firm Covario, reveals some interesting trends since the September launch of Google Instant and the summer integration of the Yahoo and Bing...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

Paid Search Down, Organic Up?

Hitwise released data which seems to indicate that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. Others don't blame...

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