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Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns. The...
If you’re using email as a channel to acquire new customers, you’re apparently in the minority. A recent survey from marketing automation provider Pardot reveals that email is most effective today as a “nurturing”...
Marketing automation software Pardot is offering up some new search engine optimization focused tools (modules) that are worth a look. Pardot’s now includes a feature for monitoring keywords and competitors within the cloud-based...
A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...
Marketing automation software is here to stay. No longer an emerging trend or the domain of a select few savvy businesses, these software platforms streamline sales and marketing departments by replacing high-touch, repetitive manual...
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