Posts tagged pay per click advertising RSS

Competitive PPC: Keep Your Edge

Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance...

Spend Less on Pay-Per-Click

Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search marketing agency IMPAQT's newly enhanced Adaptive Bidding tool, marketers will be able to do more with less - a key to surving...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

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