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As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
Have you ever been hit with a manual penalty by Google? That is when publishers are notified by the search engine for breaking one or more of its quality guidelines. If so, how did you deal with it? The tricky thing with these manual...
An update to Google's search index arrived prior to the long holiday weekend here in the U.S. Google's Matt Cutts announced the "data refresh" on Twitter late Friday afternoon. Despite claims otherwise, this is the...
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