Posts tagged performance marketing RSS

The Importance of Compliance Across Performance Marketing

:: By Matt Swan, Affiliate Window :: Compliance is a function across the performance marketing channel that has become increasingly important. With a wide range of publisher promotional types typically making up an affiliate marketing...

Got Ethics? Sign the Performance Marketing Pledge

The performance marketing industry has obtained a bad reputation over the years, leading many Internet professionals to associate affiliates with dishonest practices and a lack of transparency. This perception can strain the relationship...

A Performance Marketer's Guide to Long-Tail Keywords

One of the best ways performance marketers can separate themselves from other advertising channels is by targeting niche audiences. In doing so, performance marketers should focus on promoting content that targets long-tail search...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Don't Just Play Around with Online Gaming

Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to...

Create a Social Referral Program with Refer.ly

Why more merchants aren’t taking advantage of performance marketing remains a mystery – at least to me. Fortunately, there are some exciting startups emerging which can make short work of the challenges presented by affiliate...

Is There Value in Affiliate Marketing?

Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

PMA Sues Illinois over Affiliate Nexus Law

The Performance Marketing Association (PMA) filed a lawsuit against the Illinois Department of Revenue today, challenging the constitutionality of its recently passed law which aims to extend the state’s tax nexus to include...

LinkShare Reports Record Growth During Cyber Week

Performance marketing leader LinkShare has reported record year-over-year growth during the Thanksgiving holiday shopping period with same store sales increasing more than 50 percent on Black Friday and more than 45 percent on Cyber...

Internet Tax Battle Continues

The Performance Marketing Alliance today announced the filing of a motion seeking leave to submit an amicus brief in support of Amazon's appeal, which argues that the law requiring Amazon and other Internet retailers to collect...

Performance Marketing: Travel & Home

The U.S. economy has yet to really turn around. Whether the bottom in site or not, one thing is for certain - consumers are spending less and that isn't good news for performance marketers. Performics released the second month’s...

LinkShare Adds 74 Advertisers in Q3

Online advertising and affiliate network LinkShare announced the addition of 74 new advertisers to its network for the third-quarter of 2008. This doesn't surprise me. In tough economic times, advertisers always look towards performance...

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