Get the magazine exclusively for web professionals
The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...
Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to...
Why more merchants aren’t taking advantage of performance marketing remains a mystery – at least to me. Fortunately, there are some exciting startups emerging which can make short work of the challenges presented by affiliate...
Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates...
Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...
The Performance Marketing Association (PMA) filed a lawsuit against the Illinois Department of Revenue today, challenging the constitutionality of its recently passed law which aims to extend the state’s tax nexus to include...
Performance marketing leader LinkShare has reported record year-over-year growth during the Thanksgiving holiday shopping period with same store sales increasing more than 50 percent on Black Friday and more than 45 percent on Cyber...
The Performance Marketing Alliance today announced the filing of a motion seeking leave to submit an amicus brief in support of Amazon's appeal, which argues that the law requiring Amazon and other Internet retailers to collect...
The U.S. economy has yet to really turn around. Whether the bottom in site or not, one thing is for certain - consumers are spending less and that isn't good news for performance marketers. Performics released the second month’s...
Online advertising and affiliate network LinkShare announced the addition of 74 new advertisers to its network for the third-quarter of 2008. This doesn't surprise me. In tough economic times, advertisers always look towards performance...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
View all...
advertisement
