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By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...
By Mark Simpson, Founder and President, Maxymiser 2013 is here and it's slated to be the biggest e-commerce year in history. Consumers will demand more from the digital properties they visit and businesses will race to not only...
What was once viewed as intrusive, if not creepy, today is a convenience and a consumer demand. This is, of course, is personalized online customer experiences. And Monetate , a technology solution that leverages real-time and historical...
Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...
One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology. For example, outerwear...
Today’s digital world is inevitably governed by the principles of multi-channel and multi-screen attribution modeling. New digital channels such as social networks are thriving due to the proliferation of smartphones and tablets...
At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...
What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with...
Personalization and targeting provider Monetate has announced support for the Kindle Fire in its cloud-based website optimization platform. Monetate, which primarily serves the ecommerce market, enables users to segment visitors from...
Search and business intelligence software company Endeca released results of an e-commerce survey of business to consumer and business to business organizations which revealed that user-centric, multi-channel commerce will be a big...
A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to market to consumers. Their survey of more than 1,500 consumers found that 93 percent are subscribers -- meaning they have provided...
Recommendation service provider ChoiceStream , which provides its technology to many leading Internet retailers including Tesco, Zappos, Borders, Blockbuster and Ticketmaster, announced part 2 of the findings of their 2009 Personalization...
It's not difficult to make a case for testing segmentation and personalization. You'd have to have be pretty thick-headed not to see the benefits. Most merchants however don't engage in the opportunity that is present....
Giving Customers What They Want With the Privacy They Deserve E-commerce and Internet marketing professionals have always grappled with personalizing online content for each visitor while preserving privacy. Many have given up, relying...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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