Posts tagged personalization RSS

From Batch & Blast to Individualized Emails

E-Commerce personalization solution Reflektion has launched a platform that will deliver individualized content in retailer email campaigns. The solution essentially extends the merchandising experience offsite to the shopper's...

Watch Me! Personalized Video Ads Arrive

Many brands struggle with video advertising but the potential is so great that it is becoming almost impossible to ignore. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to BI Intelligence, online video ads...

Serving Customers "In the Moment" [Q&A]

As customers hop from channel to channel and expect to be engaged in a consistent manner wherever they interact with a brand, some brands are scratching their digital heads about how to serve these customers content that fits that...

Emotionally Stunted Digital Marketers Turn to Automation

Brands are apparently failing when it comes to using emotion in their marketing. Results from a study by cognitive content generation platform Persado evaluated how marketers apply intelligence from behavioral and attitudinal data...

Get the Stats: Creepy Vs. Cool Personalization

Personalization is certainly a trend that isn’t going anywhere any time soon. That said, there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy...

Fluid Powers Fender's Customizable Guitar Experience

To cater to the increasing demand for personalization from its customers, Fender Musical Instruments Corporation (FMIC) is debuting a new digital studio experience that gives consumers the ability to design their dream guitar via a...

The Personalization Disconnect Among Shoppers and Sellers

Retailers are increasingly emphasizing their interest in and ability to deliver personalized customer experiences across channels, but consumers certainly don't see it that way according to new research from TimeTrade. Findings...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine-learning algorithm will automatically assemble creative elements...

Where Should You Start with Web Personalization?

:: By Corbin Murakami, Liferay :: Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and relevant...

Why Context is Key for Fueling Personalization

:: By Michael Osborne, SmarterHQ :: In 2012, Digital Trends found that nearly 75 percent of consumers say they prefer to do business with brands that use personal information to customize their shopping experience. Despite this widespread...

Stat Watch: Personalized Content In Focus

A new report from Seismic and Demand Metric reveals that content personalization is increasingly top of mind. According to the more than 180 B2B enterprise stakeholders surveyed, lead generation (70 percent of respondents) is the most...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

What's Your UserIQ?

It's becoming quite known that business buyers are bringing their lofty e-commerce expectations with them when deciding which vendors, distributors or service providers they'll work with in their professional roles - causing...

Pet Insurance Gets Personal

Purchasing insurance is a personal thing – regardless if it’s for an individual or a family pet. Because of this, pet insurance provider Petplan knew it had to offer personalized experiences to all of its site visitors...

The Time is Now: Personalization in The Age of Contextual Marketing [INFOGRAPHIC]

No Web professional will argue that personalization doesn't work, but marketers aren't as advanced in this regard as their customers think or expect. A new study by Forrester, commissioned by SAP Hybris, compared the perspective...

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