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For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...
Social networks like Facebook and Pinterest have made visual content the hottest thing on the Web. It seems like these days, everyone just wants to consume images or videos, which, as you may have already guessed, means that everyone...
Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from...
Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign. The updated look is mostly notable for including bigger...
Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...
Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever. This is because the social marketing solutions provider has...
It was only a matter of time, but Pinterest, the social pinboard site that took the world by storm, is officially targeting brands. That’s right – it looks like your mom’s favorite social network is ready to start...
It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...
Social sharing platform Shareaholic has been tracking social phenomenon Pinterest, the pinboard-based portal that has captured the attention of the Web of late. In January of this year, Shareaholic noticed that Pinterest was sending...
If you are an e-commerce merchant who hasn’t jumped on the pinboarding bandwagon yet, you should know that Pinterest has the capability to be a promotional powerhouse for your business. In fact, a recent study revealed that Pinterest...
Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to...
The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...
Many digital media professionals, myself included, expect that Pinterest's days as the darling of the social media world are numbered. The popular pinboard, however, remains appealing to merchants as it has been shown time and...
Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...
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