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Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a...
Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...
This week on Website Magazine Radio we address a very interesting Twitter search strategy to get indexed properly, found by Twitter searchers and get more clicks in the process. Also, we offer up several tips for the home stretch of...
Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business...
For most students, summer is in full swing. Going back to school is far from the top of their minds. However, for retailers, online marketers and publishers, back-to-school should be top-of-mind. Take a look at the chart shown here...
OneRiot, a leader in the real-time search space has released a new product to target advertisements to users of the real-time Web. RiotWise Trending Ads streams advertisements aimed at trending topics in the real-time Web. These ads...
By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve...
Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...
Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why when you come across a tool that might just aid that group in terms of lowering the time they spend managing campaigns...
Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...
Google has been displaying site links - the linked words below a main search result that leads to internal pages of that website - for some time now. But there has been a restructuring. Now, instead of the stacked appearance of several...
AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...
When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...
: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage to sell their high-ticket products? Yes, the economy is down and consumers are spending less. But that doesn’t mean your...
Cyber Monday brings Web surfers out in droves. They are looking for good deals on items on their lists, and products they don't even know they want yet. As such, it's important to be prepared, to strategize and make sure you...
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