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Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

How to Sell High-Ticket Products with Paid Advertising

: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage to sell their high-ticket products? Yes, the economy is down and consumers are spending less. But that doesn’t mean your...

Cyber Monday? Think "Cyber December"

Cyber Monday brings Web surfers out in droves. They are looking for good deals on items on their lists, and products they don't even know they want yet. As such, it's important to be prepared, to strategize and make sure you...

PPC Bid Matrix: Google, Yahoo, Microsoft, Miva, 7Search

What is your competition paying at Google, Yahoo, Microsoft and other PPC advertising networks for the top search terms and phrases? Chances are, more (or less) than you think depending on the network. Website Magazine’s PPC...

Miva Launches New Platform

Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...

SEM Certification with Market Motive

If you're unfamiliar with Market Motive , they provide a bevy of online classes to help Web businesses train staff on the intricacies of Internet business. Now they offer a certification program in SEM, with two levels. The Practitioner...

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

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