Posts tagged ppc strategy RSS

Developing the Right PPC Bidding Strategy

by Joseph Kerschbaum Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your...

PPC Copywriting That Brings Quality Clickthroughs

By Karon Thackston , Marketing Words All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising...


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