Posts tagged ppc RSS

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages. WordStream has offered PPC Keyword Research,...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

Big List of FREE Keyword Tools

For websites that are interested in improving their SEO or advertising on paid search, there is one absolutely crucial thing that they’re going to need to make their efforts a success. If you haven’t guessed what that one...

Paid Search Spending Grows Across the Globe

Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...

Top PPC Landing Pages by Industry

When you’re paying good money for clicks from a search engine to drive traffic to your site, it only makes sense that you would want the landing page that users arrive at to be engaging and informative, right? What seems obvious...

Five Non-Google PPC Programs

Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a...

Super-Charged PPC Ads

Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

PPC Bid Management is Antiquated

A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...

Quality Score: 5 Steps to Optimizing a PPC Account

by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index...

MyLikes: Fully Customizable, CPC Affiliate Marketing

Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers...

Competitive PPC: Keep Your Edge

Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance...

Keep Your Edge on Competitive PPC Keywords

By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve...

SEO vs. PPC: The Engine Ready Study

It's the one discussion that every Website promoter wants to know - which traffic source is more valuable when it comes to conversion. Search marketing service and software provider Engine Ready released an update to its ongoing...

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