Posts tagged ppc&pageindex=2 RSS

Bing Paid Click Share Grows (Again)

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...

Syncing Search Marketing and Inventory

Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...

DC Storm; More PPC Tracking for Affiliates

A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm , a web analytics, tracking and PPC optimization provider calls the service Storm for Affiliates(tm). The solution enables affiliates to...

Spend Less on Pay-Per-Click

Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search marketing agency IMPAQT's newly enhanced Adaptive Bidding tool, marketers will be able to do more with less - a key to surving...

Open PPC Policy, Affiliate Marketing and E-Commerce

A recent ABestWeb forum thread has truly shocked me. Shocked I tell you! And I've become nearly immune to most everything, hardly blinking an eye in the face of even the most innovative techniques, trends and technologies that...

Kenshoo Unveils Next Gen Portfolio Bid Optimization for SEM's

Search marketing platform Kenshoo announced hybrid bid management capabilities for its search engine marketing management platform. Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict...

StatsJunky for PPC Affiliate Marketers

Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why when you come across a tool that might just aid that group in terms of lowering the time they spend managing campaigns...

Google vs pubMarketplace in Adsense Bar Fight

Apparently no one in the search and technology industry has ever been in a bar fight. You want to take down the biggest guy in the room? You want to beat up Google? You don't go for the head (search), you must sweep the legs (ad...

Google U.S. Trademark Policy Shifts

Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...

New Google Ad Planner Connects Publishers to Advertisers

Google once again has released a new tool to help publishers/affiliates find the best advertisers, and advertisers to find the right audience. Ad Planner Publisher's Center lets publishers submit their sites for consideration to...

Click-fraud Declines in Q1 2009

Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...

Conference for In-House Search Marketers

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...

Adwords Interface Changes (Beta)

Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers. Features of the partial beta roll out include: Performance graphs will help advertisers identify trends over...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

Yahoo! Ads; Scheduling, Demographics, Better GEO

Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...

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