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Wordtracker, long known for their keyword suggestion tool, has another interesting tool worth some attention, for SEO benefits, PPC and even suggestions for new content. Keyword Questions will show you what questions users are asking...
What is your competition paying at Google, Yahoo, Microsoft and other PPC advertising networks for the top search terms and phrases? Chances are, more (or less) than you think depending on the network. Website Magazine’s PPC...
Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...
by Joseph Kerschbaum Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your...
By Karon Thackston , Marketing Words All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising...
It's a difficult decision for every Web professional where should we put our budget, time and resources? Paid traffic or natural/organic SEO for traffic? While there are advantages and disadvantages to both types of campaign, Google...
Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...
Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...
Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...
Google has announced that their Suggest search tool will come out of Labs and release on the main Google search page. While many consumers may find this to be a helpful hand when searching, what does it mean to your business? As users...
AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...
Click Forensics released industry pay-per-click (PPC) fraud figures for the second quarter 2008. Key findings from data reported for Q2 2008 include: The overall industry average click fraud rate was 16.2 percent for Q2 2008. That's...
Pay-Per-Click (PPC) advertising network 7Search.com announced the release of three pretty important enhancements to its platform. PPC advertisers using the service now have conversion tracking capabilities (helpful to measure the accuracy...
Yahoo's Traffic Quality Center announced several updates to help advertisers determine changes to the volume of clicks on their accounts. A submission form is now available to allow advertisers to initiate a click investigation...
If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims...
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