Posts tagged ppc&pageindex=3 RSS

Yahoo Drops Minimum Bid

Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

Amazon (PPC) Products Ads

Amazon has formally launched its Product Ads service and it's got many wondering if it's such a good idea. You might remember that several years ago, Amazon actually launched a PPC advertising service they dubbed ClickRiver...

How to Sell High-Ticket Products with Paid Advertising

: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage to sell their high-ticket products? Yes, the economy is down and consumers are spending less. But that doesn’t mean your...

Wordtracker Labs: Exploring Keyword Questions

Wordtracker, long known for their keyword suggestion tool, has another interesting tool worth some attention, for SEO benefits, PPC and even suggestions for new content. Keyword Questions will show you what questions users are asking...

PPC Bid Matrix: Google, Yahoo, Microsoft, Miva, 7Search

What is your competition paying at Google, Yahoo, Microsoft and other PPC advertising networks for the top search terms and phrases? Chances are, more (or less) than you think depending on the network. Website Magazine’s PPC...

PPC Campaign Cloner From Marin Unveiled

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...

Developing the Right PPC Bidding Strategy

by Joseph Kerschbaum Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your...

PPC Copywriting That Brings Quality Clickthroughs

By Karon Thackston , Marketing Words All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising...

Retail Paid Clicks Convert Higher

It's a difficult decision for every Web professional where should we put our budget, time and resources? Paid traffic or natural/organic SEO for traffic? While there are advantages and disadvantages to both types of campaign, Google...

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

Google Quality Score Improvements

Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...

Miva Launches New Platform

Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...

Google Suggest: What it Means to You

Google has announced that their Suggest search tool will come out of Labs and release on the main Google search page. While many consumers may find this to be a helpful hand when searching, what does it mean to your business? As users...

Filed under: , , , , ,

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter