Posts tagged ppc&pageindex=4 RSS

Click Fraud Holding Steady

Click Forensics released industry pay-per-click (PPC) fraud figures for the second quarter 2008. Key findings from data reported for Q2 2008 include: The overall industry average click fraud rate was 16.2 percent for Q2 2008. That's...

7Search PPC Network Gets Upgrades

Pay-Per-Click (PPC) advertising network 7Search.com announced the release of three pretty important enhancements to its platform. PPC advertisers using the service now have conversion tracking capabilities (helpful to measure the accuracy...

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Yahoo PPC: TQC Updates

Yahoo's Traffic Quality Center announced several updates to help advertisers determine changes to the volume of clicks on their accounts. A submission form is now available to allow advertisers to initiate a click investigation...

Yahoo Offers Minimum Bids Webinar

If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims...

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Five PPC Ad Tips to Drive Traffic and Maximize ROI

Localized Pay Per Click (PPC) advertising is another Internet marketing strategy that you can use to get your business noticed online, drive targeted traffic to your site, and increase your brand awareness in your community. If you...

No More Fixed Bids at Yahoo!

Yahoo announced that stating today, minimum bids will no longer be fixed at $0.10. Advertisers will being noticed new minimum bids on some keywords - your minimum bids can be lower or higher than the $0.10 minimum. There have been...

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eZanga Strengthens Service Offerings

Online advertising and services company eZanga.com, Inc. announced the selection of HostMySite.com (a dedicated web hosting service provider charged with managing eZanga's infrastructure) and Pantherexpress.com (a high performance...

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AdStation PPC Affiliate Network Opens

Adknowlege announced this week at Ad:tech the public release of AdStation.com , a PPC affiliate network that was previously only available by private invitation. AdStation allows publishers to select offers in two ways - 1) publishers...

PPC or SEO? You Tell Us

Website Magazine will be running an article in the May issue about PPC versus SEO and we the editors would really, really like your input. Take the survey below and if you're up for it, leave a comment - you may just find that...

Demographic Bidding at Adwords Arrives

Adwords advertisers will now be able to enjoy the fruits of demographic bidding at Google - a feature that lets advertisers target ads to users of a particular age group, gender or a combination of the two. Demographic bidding can...

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Page Depth: Measuring PPC Traffic Quality

You are spending money on PPC advertising, but are those visitors real? Do you genuinely have some hot prospects on your website or are you just accepting automated traffic that will never convert into an actual sale? What's a...

PPC Affiliate Tracking - T202

Tracking202 (T202) is a pay-per-click affiliate marketing analytics solutions offers some interesting features such as keyword cloaking, keyword tracking and a 'spy view'. The problem with many reporting solutions is that it...

Google Testing Demographic AdWords Bidding

Google is ushering in a new era of targeted advertising for the masses, demographic bidding for AdWords users. With the new system, ads can be targeted to only reach certain age groups or specifically men or women, for example. Naturally...

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Adapt PPC Test Drive - Do It!

It's never too late to toss your hat in the ring and start a PPC advertising campaign. You will however need the right tools if you expect to become successful at the endeavor. The big decision most are forced to make is to manage...

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