Posts tagged privacy RSS

Web Privacy Tech in Focus

If you're struggling to help users maintain privacy on your site, check out the combined tag management system and visitor privacy solutions from Ensighten, which has just been awarded a patent for its consumer privacy management...

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Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

The U.K. Cracks Down on Cookies

The U.K.’s cookie law, which requires website owners to ask permission before installing certain types of cookies on to users’ machines, went into effect earlier this week – meaning that website owners in the U.K...

LiveRail Integrates TRUSTe for OBA Compliance

The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...

Consumer Confidence, Trust and Privacy

Privacy management solution provider TRUSTe issued the first Consumer Confidence Edition of its ongoing Privacy Index Series which measures privacy concerns and sentiments of U.S. adults online and the impact on businesses. The study...

Facebook Announces Changes

Facebook has announced new updates to its privacy features that will give users more control over the way things are shared. Some of the new changes are similar to Google Plus’ Circles, making it possible for users to decide...

Lyris Takes Lead on Privacy among ESP’s

With the recent rash of high-profile security breaches, privacy and security are top of mind with big brands and their consumers. Taking steps to ensure that users’ information is secure and remains private matters to the bottom...

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...

Personalization or Privacy?

Giving Customers What They Want With the Privacy They Deserve E-commerce and Internet marketing professionals have always grappled with personalizing online content for each visitor while preserving privacy. Many have given up, relying...

Google's New Behavioral Ad Model

As long as anyone would listen, I've been saying that Google is nothing more than a behavioral advertising company. Today, they proved it. Google has announced new capabilities that will help advertisers reach an even more highly...

Privacy Matters: Should Your Site Be P3P Compliant?

Privacy is of major importance for internet retailers and pretty much anyone else that aims to establish a trusting relationship with end-users on the Internet. P3P, the platform for privacy preferences project ( say that three times...

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