Posts tagged product listing ads RSS

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

Walmart Leads in Google PLA Impressions

Google’s Product Listing Ads have changed the digital face of advertising for e-commerce merchants – well, at least mass merchants. Today, AdGooroo released a list of the top 20 Google PLA advertisers by impression and...

5 Tips for Optimizing Product Listing Ads

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...

Use Google PLA's to Give Consumers Ads They Want

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...

Google's PLAs Get a Boost

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...


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