Get the magazine exclusively for web professionals
Pricing decisions are an important part of Web success. Many marketers however focus more on product development or promotion, as pricing is quite often left for the suits to decide. Giving attention to pricing is just as important...
I'm not sure when I first heard the price point "$19.95," but something about that combination of letters impressed me - perhaps it was the fluidity the sound those numbers made and the sense of attainability it provided...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
View all...
advertisement