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Cloud-based marketing and PR software provider Vocus dropped Vocus Marketing today, a software suite for both businesses and marketers that was built to allow users to expand their businesses by combining various elements of public...
Media distribution service Business Wire released an enhanced version of its media monitoring service NewsTrak Clips this week. The service, which is finding itself competing with a deep pool of pure-play social media monitoring providers...
Online news distribution service PRWeb released new analytics reports for measuring results from news releases. If you've ever used a news distribution service (the wire) before, you know how absolutely atrocious the data you receive...
Everybody knows that the best way to take your business (whether it is web-based or brick and mortar) to the next level is to secure media attention. A common way to do that of course is to develop outreach programs through the practice...
Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some...
One of my favorite press release distrubution services, PRLeap, announced last week the launch of PRTube, a way to embed, share and track press releases on any blog or website. " PRTube takes the social media press release to...
Tech public relations firm Softscribe launched its Video Email Snacks social media product, aiming to help its clients reach out more effectively to key audiences. The video emails are essentially just brief personal messages from...
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