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Weekend Warrior: The Impact of Social Media

Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence...

Anatomy Of a Successful Campaign

What does a successful Internet campaign look like? Performics announced last week that their recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’...


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