Posts tagged publishers RSS

Find Out What Content Generates the Most Revenue

Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 Leading Networks for Digital Publishers and Online Advertisers , is releasing a new product that will show publishers exactly...

Pubfood and the Rise of Header Bidding for Publishers

Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving audience targeting, allowing both publishers and brands to deliver more relevant messaging to consumers. The issue online publishers...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

Publishers Get Control of Google News

Publishers fortunate enough to appear in Google News will be pleased to learn that Google has launched a Publisher Center for its News product. After verifying ownership of their sites using Google Webmaster Tools, publishers can use...

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Charge for Downloads with Tinypass

Publishers can start making revenue from their downloadable content, thanks to a new feature from commerce solutions provider Tinypass. The feature, dubbed Tinypass Downloads , can be implemented on existing websites so that publishers...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

Block Ads with Google Publisher Toolbar

Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

nRelate Publisher Network for Content Marketing

Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...

In-Image Ads from AdMedia

A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...

Better Adsense Earnings Reports

Google announced this week that it has begun displaying more earnings data to publishers on the Adsense dashboard. As you will be able to see in the image below, Google is now showing earnings for the current day, the previous day...

Publisher Tools Analysis from Lijit

Lijit Networks, a site search and engagement tool provider for online publishers, announced results of its 2010 Publisher Tools Analysis today. Lijit surveyed 735,834 websites to collect data on referring traffic and on-site widget...

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