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The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...
Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...
Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...
Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...
A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...
Google announced this week that it has begun displaying more earnings data to publishers on the Adsense dashboard. As you will be able to see in the image below, Google is now showing earnings for the current day, the previous day...
Lijit Networks, a site search and engagement tool provider for online publishers, announced results of its 2010 Publisher Tools Analysis today. Lijit surveyed 735,834 websites to collect data on referring traffic and on-site widget...
Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...
With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure that yours is doing the most for your business and not merely existing in cyberspace. Affiliate marketing has always been...
Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers...
Times are tough in the publishing world. And the news doesn't seem to be getting any better. A new survey from PaidContent:UK and Harris Interactive polled nearly 1,200 UK readers and found that a scant five percent would consider...
At my last count there were over 300 advertising networks available These providers come in a number of varieties making selecting one that is sensible for your business a real key to your success. When deciding which ad network or...
Social publishing and document sharing site Scribd is now testing an e-book store. The company will be providing an 80-20% revenue split (favoring the publisher unlike Amazon's revenue model which takes 70%) and there are no monthly...
Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform. The Jivox Publisher Portal enables...
Online advertising and marketing network CPX Interactive has added several verticals to its Content Network offering (bringing the total to thirteen) including those for Career, Real Estate and Hispanic audiences. Traditionally known...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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