Posts tagged publishers&pageindex=1 RSS

Charge for Downloads with Tinypass

Publishers can start making revenue from their downloadable content, thanks to a new feature from commerce solutions provider Tinypass. The feature, dubbed Tinypass Downloads , can be implemented on existing websites so that publishers...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Mobile a Hot Ticket in Performance Marketing

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

Block Ads with Google Publisher Toolbar

Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

nRelate Publisher Network for Content Marketing

Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...

In-Image Ads from AdMedia

A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...

Better Adsense Earnings Reports

Google announced this week that it has begun displaying more earnings data to publishers on the Adsense dashboard. As you will be able to see in the image below, Google is now showing earnings for the current day, the previous day...

Publisher Tools Analysis from Lijit

Lijit Networks, a site search and engagement tool provider for online publishers, announced results of its 2010 Publisher Tools Analysis today. Lijit surveyed 735,834 websites to collect data on referring traffic and on-site widget...

AddThis into the Advertising Game

Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...

The Three Tiers of Blog Earnings

With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure that yours is doing the most for your business and not merely existing in cyberspace. Affiliate marketing has always been...

MyLikes: Fully Customizable, CPC Affiliate Marketing

Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers...

Consumers Say "No" to Paid News Content

Times are tough in the publishing world. And the news doesn't seem to be getting any better. A new survey from PaidContent:UK and Harris Interactive polled nearly 1,200 UK readers and found that a scant five percent would consider...

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