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The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...
PubMatic, a “sell-side” platform for publishers interested in monetizing through direct ad sales, released the results of a study showing that “real-time bidding” (RTB) campaigns sold directly by publishers...
Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...
Ad revenue optimization technology provider Pubmatic has made available Ad Price Prediction, enabling a real-time comparison of ad network and ad exchange pricing. Global publishers with more than $5 million in annual online revenue...
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