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Ever walk in a mall and not know whether to look left, right, up or down for the store, theater or restaurant you want? There’s a certain amount of anxiety in that experience and trying to locate a directory can add to the frustration...
Moms are a valuable customer segment, as they tend to make the majority of a family’s purchasing decisions. But what motivates this influential customer segment to engage with brands online and make purchases? According to a...
Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...
Brands like Arby’s, eBay and the band Green Day understand the importance of increasing consumer engagement via incentives and loyalty programs. Like Arby's and eBay, Green Day recently teamed up with PunchTab , an engagement...
A new Klout-like service has just hit the market – and it goes by the name of CRUSH. The service comes from social loyalty provider PunchTab , and aims at helping businesses analyze visitor engagement and measure social influence...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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