Posts tagged razorfish RSS

Razorfish & Peet's Coffee & Tea Redefine the Agency/Client Relationship

Digital agency Razorfish is redefining the agency/client relationship. The company announced its role as the new digital agency of record for the E-commerce division of Peet's Coffee & tea, as well as that it is now a "profit...

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Social Influence and the SIM Score

A recent report from Razorfish released today indicates that about 33 percent of consumers are not connecting with brands on social networks. There are of course two ways to look at this. One, it could be that this large untapped audience...

Marketing To Moms Online

A new two-part marketing report ( Digital Mom by Razorfish and CafeMom) indicates that moms' digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly...

Social Media Influences Buyers; Duh!

According to a report published by digital marketing agency Razorfish , four out of 10 consumers have made a purchase based on advertising they saw on a social media site and 76 percent welcome advertising on social networks. I have...


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