Posts tagged real time bidding RSS

RTB in Online Advertising: Evolution & Perspectives

:: By Anton Ruin, Epom :: As opposed to a more conventional approach, the concept of real-time bidding (RTB), which presupposes advertisers’ bidding for certain audiences in a real-time auction, has opened a new era in online...

Mobile RTB: Current Benefits & Future Trends

Anton Ruin, CEO of Epom , outlines the potential benefits of mobile RTB for advertisers and reflects on the future trends in the sector. The concept of real-time bidding in display advertising has already proven its effectiveness,...

Real-Time Bidding: Q&A with Integrate's Jeremy Bloom

Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant...

The Rise of Real-Time Bidding

If you're at all familiar with the digital media world, there's a good chance you've heard of real-time bidding, or RTB. Instead of purchasing an entire block of inventory, which may or may not be correctly targeted, RTB...

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