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Data solutions provider RedEye has launched a behavioral remarketing platform for e-commerce merchants called the Conversion Solution. The Conversion Solution monitors customers across multiple visits in order to increase conversions...
Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...
Ecommerce software provider MarketLive has partnered with MyBuys , a profile-driven remarketing suite. Unless you've been living under a rock the past six months, you'll know that remarketing is the hottest thing in e-commerce...
Display advertising has the potential to reemerge as an essential promotional technique for online advertisers thanks to remarketing. Google, on its Inside Adwords blog , makes the case today for remarketing on display advertising...
Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a very small stumbling block toward an increase in sales. That's what Dungarees has discovered. In just 30 days, and using...
It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out...
Thanks to deeper integrations with Omniture and Google Analytics, the latest release of Listrak’s Web-based email marketing platform is one that online retailers may find particularly useful for planning their strategies around...
Online remarketing techniques have been a hot topic of debate in recent weeks, including our own take on The Cost of Retargeting . Retargeted advertising has been the hot-button issue for marketers and consumers alike, but a new study...
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