Posts tagged remarketing RSS

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

Convert Visitors into Customers with Behavioral Data

Data solutions provider RedEye has launched a behavioral remarketing platform for e-commerce merchants called the Conversion Solution. The Conversion Solution monitors customers across multiple visits in order to increase conversions...

Remarketing With Amazon (and Triggit)

Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...

MarketLive Merchants Get MyBuys Remarketing

Ecommerce software provider MarketLive has partnered with MyBuys , a profile-driven remarketing suite. Unless you've been living under a rock the past six months, you'll know that remarketing is the hottest thing in e-commerce...

Ready for Remarketing? Google says Yep...

Display advertising has the potential to reemerge as an essential promotional technique for online advertisers thanks to remarketing. Google, on its Inside Adwords blog , makes the case today for remarketing on display advertising...

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Get Big Returns with Abandoned Cart Email Remarketing

Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a very small stumbling block toward an increase in sales. That's what Dungarees has discovered. In just 30 days, and using...

Retailers Lack Cart Abandonment Strategies

It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out...

Listrak Release Puts Emphasis on Remarketing, Reporting

Thanks to deeper integrations with Omniture and Google Analytics, the latest release of Listrak’s Web-based email marketing platform is one that online retailers may find particularly useful for planning their strategies around...

Three in Four Merchants to be Retargeting in 2011

Online remarketing techniques have been a hot topic of debate in recent weeks, including our own take on The Cost of Retargeting . Retargeted advertising has been the hot-button issue for marketers and consumers alike, but a new study...

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