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There are two kinds of online reputation management (ORM) – proactive and reactive. Proactive ORM is built in to the fabric of the enterprise; for example, by providing great products and exceptional customer service your customers...
You work hard at establishing credibility for your business online. It only makes sense, therefore, to protect it. The good news is that it doesn't take hours every day to monitor your online reputation. In fact, you can do it...
Angie's List, the paid service that promises non-biased business reviews for consumers, has seen the light in Groupon's tunnel and decided to serve up an offering of their own. Dubbed The Big Deal, this service does not require...
The impact of social media on today’s Web is unmatched; dare I say, even by search. When it comes to “going social” with our websites and business there are as many benefits as there are drawbacks, however. Along...
Fewer stories will be remembered in 2010 as much as the BP oil disaster in the Gulf of Mexico. Its effects will be felt for decades, to be sure. What has yet to be seen is how BP will fare in the court of public opinion moving forward...
Reputation management is a term often thrown around the Web as a way to respond to criticism (warranted or not) before it gets out of hand and a brand is damaged. But Domino's Pizza is proving that reputation management can go...
Social media has turned traditional word-of-mouth on its head. Your customers can broadcast their thoughts of your company, products and their experience with you faster and easier than ever before – and reach a much larger group...
Managing online reputation is vital to any business, so you may be interested in reading more in-depth on the topic. Below are four books on online reputation and how businesses can leverage the Web to create positive buzz and ultimately...
Finding sites that appreciate (or dislike) your content enough to link to it is not as easy as you think; in fact, it's so important that some SEO's might want to consider adding the practice for clients. Some already have...
This one's for the reputation conscious and those that relentlessly track specific keyword mentions in the blogosphere, forum-sphere or traditional media. What you'll see in the following paragraphs isn't nearly as comprehensive...
Online reputation management software Trackur launched today. The service will allow users to monitor social media, webblogs and news sites for predefined keywords or phrases ( company name, product name, brand name, etc .). The service...
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