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Men Are Cheap, Facebook Ad Metrics Prove

After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...

Guide to Facebook Ad Formats

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

Social Metrics to Watch: Exposure and Frequency

Advertising on Facebook is currently a hot topic due to GM’s public pulling of its ads from the social network, which led many marketers to wonder if advertising on the social site is a smart move. After a year-long study, Resolution...


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