Posts tagged retargeting RSS

Retargeting Advertisers Worried About Transparency

Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprise-level marketers on retargeting trends conducted by Marin...

Identifying the Top Marketing Priorities

What are marketing executives’ and digital advertisers’ top priorities in 2014? Impact Radius wanted to know too. Its recent, “ Voice of the Industry Survey ” reveals executives and marketing teams have four...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

3 Real-World Tips for E-Commerce Bloggers

Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand...

Best Retargeting Strategies & the Twitter Opportunity

By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The “ Rule of 7 ” is one of the most prominent concepts in marketing. The basic idea is that to convert a new customer, you have to express your marketing...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

Mobile-to-Mobile Retargeting Comes to Drawbridge

If you’re looking for a way to amp up your mobile advertising strategy, look no further than Drawbridge . The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting...

Rio SEO Targets Influencers and Look-alikes

Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO’s social remarketing solution. The SEO automation and social media technology provider has integrated its Rio SEO Social...

MASTER LIST of Retargeting Solutions

Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...

E-Commerce Email: Converting the Customer

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...

Self-Service Retargeting from Bizo

Marketers can start their own retargeting campaign with a new solution from business audience marketing provider Bizo. This new self-service tool is currently in public beta, and enables marketers to launch a retargeting campaign for...

MarketLive Merchants Get MyBuys Remarketing

Ecommerce software provider MarketLive has partnered with MyBuys , a profile-driven remarketing suite. Unless you've been living under a rock the past six months, you'll know that remarketing is the hottest thing in e-commerce...

Fetchback Adopts Retargeted Ad Icon

One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper...

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