Posts tagged return path RSS

Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

The Fight Against Email Spam Heats Up

The battle against fraud and spam has heated up, as IT security provider Kaspersky Lab and email intelligence company Return Path have teamed up to fight against international fraud together. The companies have agreed on a framework...

Fight Phishing with Return Path

The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...

Mobile Email Opens Top Desktop, Webmail

As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop counterpart. A lot of us, however, didn’t know it would be this soon. Findings from Return Path ’s newest mobile...

Inbox Placement Declines (Again)

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...

Intelligence To Pass Email’s Toughest Tests

It’s been a busy week for the folks at Return Path , as the inbox placement solutions provider has apparently been hard at work developing a suite of new tools aimed at solving “email’s toughest measurement and analytics...

Global Email Spam Rates on the Rise

A new study by email certification and reputation monitoring company Return Path tracked more than 130 million IP addresses and nearly 20 trillion messages last year and concluded that 85 percent of them were classified as spam, posing...

Return to Sender: Inbox Placement Rates Plunge

Worldwide inbox placement rates declined sharply in the second half of 2011, according to the latest Global Email Deliverability Benchmark report from Return Path. Historically, inbox placement rates (IPR) have remained steady at around...

Email Deliverability Still Plagues Marketers

Email certification and reputation monitoring company Return Path has announced the findings from its Global Email Deliverability Benchmark Report, which indicate that email deliverability still plagues commercial email senders worldwide...

How to Kill Your Email Reputation

Email is one of those technologies and marketing strategies that if you "do it right" the first time, you will receive the many benefits the communication channel provides. If deployed hastily and without awareness of how...

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Email to Non-Responsive Recipients Endangers Deliverability

A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...

Email Delivery Imperatives - ReturnPath Guide

Email deliverability company Return Path released a guide outlining some best practices for email senders. According to the Email Delivery Imperatives, email senders should be prepared to implement email authentication (specifically...

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