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The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...
As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop counterpart. A lot of us, however, didn’t know it would be this soon. Findings from Return Path ’s newest mobile...
If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...
It’s been a busy week for the folks at Return Path , as the inbox placement solutions provider has apparently been hard at work developing a suite of new tools aimed at solving “email’s toughest measurement and analytics...
A new study by email certification and reputation monitoring company Return Path tracked more than 130 million IP addresses and nearly 20 trillion messages last year and concluded that 85 percent of them were classified as spam, posing...
Worldwide inbox placement rates declined sharply in the second half of 2011, according to the latest Global Email Deliverability Benchmark report from Return Path. Historically, inbox placement rates (IPR) have remained steady at around...
Email certification and reputation monitoring company Return Path has announced the findings from its Global Email Deliverability Benchmark Report, which indicate that email deliverability still plagues commercial email senders worldwide...
Email is one of those technologies and marketing strategies that if you "do it right" the first time, you will receive the many benefits the communication channel provides. If deployed hastily and without awareness of how...
A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...
Email deliverability company Return Path released a guide outlining some best practices for email senders. According to the Email Delivery Imperatives, email senders should be prepared to implement email authentication (specifically...
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