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The Best Email Subject Line [INSIGHTS]

A new ReturnPath study is contradicting some widely held beliefs about consumer preferences and behavior. The study found that "clickbait" subject lines were among the least effective of the 10 types examined. For example...

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Mobile Email Viewership Up 81 Percent

Email certification and reputation monitoring company Return Path has announced the findings from its Email on the Move: The Future of Mobile Messaging study. The study examines where, when and how email is most often read across webmail...


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