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For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...
Over the past couple of years, there have been major shifts in consumer purchasing patterns. New technology has made the buying experience more interactive more often. With more touch-points come more opportunities to create an engaging...
Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data...
Online local media company Local.com has released a rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers. Rovion, a division of Local.com...
Google’s annual display ad benchmark data for 2010 has been released and indicates an increased use of rich media and a steady click through rate (CTR) since 2009. According to the report, marketers’ use of rich media ad...
Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...
How do you know how much "visibility" your rich media ads are receiving? Short answer - you don't... but you do now. EyeWonder rolled out its Ad Visibility Suite yesterday, a set of metrics designed to give advertisers...
Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it doesn’t but creative execution and rich media certainly do. While it’s bit of a self-serving study in that Eyeblaster...
The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines...
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