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Rich Media is the Future of Mobile Marketing

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data gathered in its MobileSTAT...

Published Tue, Oct 25 2011 2:15 PM by Michael Garrity

Filed under: mobile, rich media, CTR, jumptap, click-through rates, mobilestat

Local.com Offers Rich Media Ad Platform

Online local media company Local.com has released a rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers. Rovion, a division of Local.com, has integrated the...

Published Mon, Sep 19 2011 4:00 PM by Linc Wonham

Filed under: local.com, rich media, online advertising, krillion

Google’s Benchmark Data Shows 2010 Ad Effectiveness

Google’s annual display ad benchmark data for 2010 has been released and indicates an increased use of rich media and a steady click through rate (CTR) since 2009. According to the report, marketers’ use of rich media ad formats doubled in...

Published Wed, Aug 17 2011 11:00 PM by AllisonH

Filed under: rich media, doubleclick, CTR

Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For...

Published Fri, Apr 22 2011 2:30 PM by Mike Phillips

Filed under: video, rich media, adbrite, interview, banner ads, Real-time bidding, website magazine radio, dispaly advertising, iggy fanlo

Rich Media Visibility Metrics

How do you know how much "visibility" your rich media ads are receiving? Short answer - you don't... but you do now. EyeWonder rolled out its Ad Visibility Suite yesterday, a set of metrics designed to give advertisers and publishers analysis...

Published Tue, Nov 03 2009 2:22 PM by Peter A. Prestipino

Filed under: rich media, visibility, visibility metrics, eyewonder, 110309

EyeBlaster Report on Ad Size & Rich Media

Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it doesn’t but creative execution and rich media certainly do. While it’s bit of a self-serving study in that Eyeblaster is a rich media...

Published Tue, Oct 13 2009 9:42 AM by Peter A. Prestipino

Filed under: advertising, rich media, display ads, eyeblaster, ad size

Ad Unit and Rich Media Creative Guidelines

The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines cover standard Web...

Published Fri, May 09 2008 9:09 AM by Peter A. Prestipino

Filed under: advertising, iab, creative, rich media

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