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The Most Common Personalization Mistakes Companies Make

With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon. Novice mistakes, however,...

$20M for Data-Driven Retail Tech at RichRelevance

Omnichannel personalization platform RichRelevance announced in early June 2014 that it has secured $20 million in growth capital funding - led by Centerview Capital Technology with participation from existing investors Draper Fisher...

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Report Gives Insight for the 2011 Holiday Season

A new study gives insight into possible shopping habits for the 2011 holiday season. The Online Consumer Report by RichRelevance analyzed customer viewing and shopping behavior on major U.S. retail sites. The study monitored more than...


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