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Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Make More Money Off Your Audio Content

Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...

3dcart Unveils New Social Sharing Features

Barely two weeks after 3dcart announced Facebook Connect integration with its e-commerce software, the company has announced an integration with e-commerce social sharing application provider AddShoppers . 3dcart customers can now...

A Q&A with the CEO of ROI Tracker Ifbyphone

Tracking a company's return on investment from a social media campaign can be a difficult task. The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However...

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Find the ROI of Email with GetResponse

Email marketing service GetResponse has focused more of its attention on analytics, launching a solution which aims to bring some much needed intelligence about email ROI by providing "one-chart" comparisons of different...

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Are Businesses Drinking the Social Media Kool-Aid?

E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...

ClearSaleing Upgrades its Analytics Offerings

ClearSaleing has upgraded their online advertising analytics solutions to version 3.6 while also enhancing the user interface and offering white label solutions for agencies. With ClearSaleing, online advertising efforts can be tracked...

Landing Page Optimization: Guaranteed ROI

Today at Search Engine Strategies in San Jose, SiteTuners is “putting its money where its mouth is” by offering the web marketing industry’s only “Guaranteed ROI” pricing plan for landing page optimization...

Five PPC Ad Tips to Drive Traffic and Maximize ROI

Localized Pay Per Click (PPC) advertising is another Internet marketing strategy that you can use to get your business noticed online, drive targeted traffic to your site, and increase your brand awareness in your community. If you...


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