Posts tagged rubicon project RSS

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

InMobi Brings Native Mobile and Video Ads to its Ad Exchange

Consumers' love of technology, especially their mobile devices, is unparalleled in today’s digital world. With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the...

Apple Selects Companies to Bring Automation to iAds

As consumers continue to spend more and more of their time on mobile devices, digital advertising companies have had to adjust from a focus on desktop browser ads to displaying ads on mobile devices. Rubicon Project , a digital advertising...

Direct Order Automation with Rubicon Project's 49bc

Real-time advertising platform Rubicon Project has released a new solution for "direct order" automation. Now available in private beta, 49bc essentially provides a more sophisticated interface that brings packaging, discovery...

After IPO, Rubicon Project Rises 22%

Shares of the Rubicon Project, which automates the buying and selling of advertising, rose 22 percent after its IPO this week. The company issued roughly 6.7 million shares of common stock at a price of $15 per share. Rubicon Project’s...

Rooting out Botnet and Non-Human Traffic

Everyone in advertising technology has a role and stake in the effort to root out botnets and non-human traffic (NHT), according to Rubicon Project, which is reinforcing the integrity of its REVV Platform, a real-time trading platform...

Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...


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