Posts tagged rubicon project RSS

After IPO, Rubicon Project Rises 22%

Shares of the Rubicon Project, which automates the buying and selling of advertising, rose 22 percent after its IPO this week. The company issued roughly 6.7 million shares of common stock at a price of $15 per share. Rubicon Project’s...

Rooting out Botnet and Non-Human Traffic

Everyone in advertising technology has a role and stake in the effort to root out botnets and non-human traffic (NHT), according to Rubicon Project, which is reinforcing the integrity of its REVV Platform, a real-time trading platform...

Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...

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