Posts tagged salesforce RSS

Analytics Providers Partner-Up to Offer More Comprehensive Data

As the world becomes more enveloped by data on a daily basis, analytics companies have jumped at the chance to quell an enterprise's data needs. For some analytics providers this has resulted in the introduction of new services...

One-Time Customers Are So Yesterday

Getting customers for life is an idea that many enterprises struggle to execute. In 2014, however, the technology to execute this idea is alive and well. Today, companies can measure how active customers are with a company’s...

Chirpify Brings Social Triggers to ExactTarget's Journey Builder

Marketing conversion platform Chirpify recently announced an integration with Journey Builder, a campaign planning tool available within Salesforce's ExactTarget Marketing Cloud. Chirpify will enable brands to drive discovery and...

Summer's Hottest Movers & Shakers

Summer may not officially end until Sept. 23, but for techies around the country, it's officially fall - time to put all that summer funding to good use, those new hires to work and those platform upgrades and acquisitions to the...

Salesforce Exec Moves to Kenshoo

With U.S. advertising revenue expected to grow 5.1 percent this year, it’s no wonder predictive marketing software Kenshoo has invested in its own success – announcing the appointment of Susane Berger as managing director...

The Rising Expectations of Mobile

A new study is shedding light on the rising consumer expectations when it comes to a brand’s mobile presence, revealing consumer insights on everything from mobile email to mobile websites. The 2014 Mobile Behavior Report from...

Backup and Recovery Spans to Salesforce

As organizations move core business functions to cloud applications like Salesforce , they are struggling to apply traditional backup and recovery methods, leading them to look for emerging solutions, according to said George Crump...

Salesforce1 Highlights Internet of Customers

Salesforce, by far the dominant CRM platform for the enterprise today, is announcing a "next generation" of its immensely popular solution, offering up a more open and powerful development platform for the age of social and...

Sitefinity CMS Gets Usability Facelift

Telerik has improved the usability of its Sitefinity CMS product, making it more efficient for brands to deliver content to their audiences. The new usability features include inline editing, a Google Analytics module and a Dynamic...

Evernote Hits the Enterprise with Salesforce Integration

Note-taking, sharing and archiving application Evernote is setting its sights on enterprise customers, releasing a Salesforce application that combines Evernote Business (a way for teams to share notebooks and collaborate) with the...

It's Getting Personal with the Cloud

Salesforce users will see some direct benefit from the cloud-based CRM providers' acquisition of ExactTarget starting in early 2014. ExactTarget recently unveiled its predictive analytics capabilities for the Salesforce ExactTarget...

Spreading Like Wildfire: Centralizing Social Marketing

:: By Allison Rice, Amsterdam Printing :: In 2008, a young Australian couple launched a Web marketing tool call Wildfire . Designed to integrate with multiple social media sites, and with a strong focus on Facebook, Wildfire found...

Straight-Up CRM Comparison

Building true, quality relationships with customers doesn’t happen overnight. Businesses must nurture their leads to develop high-value interactions in the future. That can seem insurmountable for those with an existing customer...

Salesforce Unveils Self-Serving Social Ad App

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns...

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...

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