Posts tagged sdl RSS

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

How to Score Cool Points with Millennials

Youth may be wasted on the young, but a brand's marketing dollars aren't. A new study from SDL shows just how powerful millennials - those born from 1978-1996 - are when it comes to online buying power and, just as equally...

Mapping the Customer Journey

In early summer, global customer experience management company SDL released its Customer Commitment Framework to help enterprises gain insights into their audience base, including how likely a consumer is to purchase, engage with content...

Web Trends Brings a Real-Time Stream of Customer Data to SDL

Customer experience management provider SDL and analytics and optimization solution Webtrends have joined forces to help marketers improve customer engagement. SDL users can now tap into WebTrends Streams, a real-time intelligence...

Take the Customer Journey Alongside Them

The very foundation of customer experience management is all about trying to figure out what it is customers actually care about, why they commit to the actions they do, what triggers their behaviors and, of course, how to turn all...

SDL Makes Free Online Translations Simpler and More Useful

Worldwide, there are approximately 2.5 quintillion bytes of data created every single day, all of which spans a huge range of different languages. Obviously, this language barrier (or language barriers, really) regularly creates big...

Tom Cruise Goes Global – And Why You Should Too

:: By Keith Laska, CEO of SDL Language Technologies Division :: Tom Cruise recently made history by becoming the first Hollywood celebrity to join the Russian social network Vkontakte. By creating a page on the site promoting his new...

SDL Lends Customers an Ear

Monitoring customer conversations from multiple sources is a challenge for businesses of any size. But with SDL Social Intelligence's August 2012 update to SM2, a business intelligence product, small and mid-sized businesses (SMBs...

Content Marketing from a CMS Perspective

If any industry vertical stands to gain from the current content marketing and content development craze, it is the providers of content management software and solutions. Content marketing has dramatically changed the digital marketing...

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SDL Offers a New Method of Product Documentation

SDL, a leading provider of Web content management, e-commerce, structured content and language technologies, has announced the release of SDL LiveContent 2011, a software application that transforms the online experience for anyone...

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