Posts tagged sdl RSS

Creating Personal, Human Experiences in the Digital World [A Q&A with SDL]

There are two main reasons that vendors offering personalization technology, predictive offerings and translation services are in such high demand - they can (1) personalize the online world and (2) humanize visitors' digital experiences...

6 Steps to Multilingual Success for Smaller Ambitious Businesses

:: By Robert Gorby, SDL :: In today’s world, consumers’ radars for things that are not relevant, authentic or local are now finely tuned. In the search for products and services, shoppers have zero tolerance for anything...

[Q&A] How Clarion Launched 44 Websites in 39 Languages

“Going global” is something often discussed ambiguously by enterprises – with hopes to do so but no real vision on how to get there. Recently, Clarion , a provider of in-vehicle information solutions – signed...

Relationship Counseling for Websites: Five Digital Languages of Love

:: By Peggy Chen, SDL :: February is the month of love, and there are quite a few comparisons to be made on the Web. For instance, creating a great connection between a brand and a customer online is not all that different from building...

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2 Friction-Reducing Strategies for Retailers

The average documented online shopping cart abandonment rate is reaching 70 percent - a number Baymard Institute came up with after looking at 33 different studies containing statistics on the matter, including reports from IBM, Listrak...

Millennials Want Web Content in Their Preferred Language

Nearly half of millennials are more likely to purchase from a company if the information is presented in their preferred language (according to recent SDL data), but some existing translation services and software are missing the mark...

5 Digital Trends Impacting the Travel Industry

By Paige O’Neill, CMO of SDL Looking back a decade, the travel landscape has evolved beyond recognition. For global travel companies hoping to stand out from the crowd and really capture consumers’ attention, they must...

SDL Helps Enhance the Customer Experience

SDL has introduced a new component of its Customer Experience Cloud, dubbed the Digital Experience Accelerator. The Digital Experience Accelerator is designed to reduce website implementation time from weeks to days, thus reducing...

SDL Goes On the "Campaigns" Trail

From email and e-commerce to search and social, customers (or potential customers) are dropping hints all over the Web regarding whether they are thinking about buying, have bought or will never buy again. In most organizations, the...

SDL Unveils New Industry Specific Language Platforms

SDL has unveiled industry specific language platforms to help organizations deliver better experiences to their customers. The language platforms are an extension to the Language pillar of SDL’s Customer Experience Cloud (CXC...

The Customer Experience is a Focal Point in 2015

The customer experience will be a focal point of 2015, as new research from SDL and Econsultancy reveals that more than 80 percent of retailers plan to increase their spending in this area this year. The “ Retailer’s Imperative...

Deliver Relevant Digital Experiences Across the Globe

SDL has unveiled version 2.0 of its SDL Customer Experience Cloud (CXC), which aims to provide companies with more insights into customer behavior and preferences so that they can increase engagement throughout the entire customer...

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

How to Score Cool Points with Millennials

Youth may be wasted on the young, but a brand's marketing dollars aren't. A new study from SDL shows just how powerful millennials - those born from 1978-1996 - are when it comes to online buying power and, just as equally...

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