Get the magazine exclusively for web professionals
Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...
When you’re paying good money for clicks from a search engine to drive traffic to your site, it only makes sense that you would want the landing page that users arrive at to be engaging and informative, right? What seems obvious...
Digital marketing software provider Kenshoo released some interesting data from its annual Online Retail Holiday Shopping Report . The findings, which focus on the week before Christmas, were based on more than 25 billion total search...
Online advertising has always been blessing for marketers because of how much easier it is to track and actually retrieve data on how their ads are performing. And yes, we have all heard about the supposedly questionable accuracy of...
Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...
AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...
Covario released its Global Search Spend Analysis for the first quarter of 2009. Highlights from the report include: - Growth in paid search spending for Covario customers contracted slightly, -1.4% in Q1’09 (compared to Q4’08...
The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
View all...
advertisement
