Posts tagged search alliance RSS

CPC Increase of 78% Due to Search Alliance

According to a study from GroupM Search , advertisers could see a cost-per-click increase up to 78 percent above current Bing CPC's as they move to one platform with the upcoming search alliance transition. GroupM Search projects...

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Microsoft-Yahoo Search Alliance

Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn...


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