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As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...
Google seems to be in the midst of a spring cleaning frenzy - at least on its search results page. The search engine has recently dropped support for both Instant Previews (which launched back in November 2010) and the "related...
For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
If your company is having a hard time gaining visibility in the search engines, you might want to check out the new SEO solution from 1&1. The popular Web hosting company developed and launched SEO Spotlight to help companies with...
As the distinctive Internet marketing areas of search engine optimization (SEO) and social media become more interlaced, Web professionals must be aware of how social content can affect their search marketing efforts. The traditional...
Digital marketing software provider Kenshoo has released version 3.0 of its model-based bid policies under the new name Kenshoo Portfolio Optimizer (KPO). KPO compiles historical data and builds hundreds of thousands of statistical...
AdGooroo has released a new search marketing dashboard that provides advertisers and agencies with instant access to years worth of proprietary pay-per-click (PPC) data on virtually every industry and advertiser. AdGooroo’s search...
Looking to optimize content for the "real-time Web?" A new study - authored by Bryan Eisenberg, Jay Baer and Pelin Thorogood called “The Impact of Real-Time Content Optimization” – examines the impact of...
Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...
Social networking is undoubtedly becoming one of the most popular activities for users on the Web, but the old standbys search and email continue to lead the category by a wide margin. A new Pew Internet survey finds that both are...
LinkShare has announced that for the first half of 2011 it has doubled the number of signed brands for its search marketing division compared to all of 2010. New brands signed in 2011 include HMX Group, Nautica & Kipling, Samsonite...
Covario, Inc., one of the nation’s largest independent providers of search marketing software solutions and agency services for both search engine optimization (SEO) and paid search marketing, moved up two notches from No. 22...
Search marketing software provider WordStream has released a comprehensive new suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns. The new Keyword...
Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay...
About.com is a veteran of the Internet age, going all the way back to 1996. And, up until very recently, it seemed that the website hadn't changed much over the past 14 years. But changed, it has. The new About.com was unveiled...
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