Posts tagged search marketing&pageindex=2 RSS

WordStream Offers New Keyword Research Suite

Search marketing software provider WordStream has released a comprehensive new suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns. The new Keyword...

Search Marketing Trends for 2011

Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay...

About.com Makes a Power Move

About.com is a veteran of the Internet age, going all the way back to 1996. And, up until very recently, it seemed that the website hadn't changed much over the past 14 years. But changed, it has. The new About.com was unveiled...

SearchManager Simplifies Ad Campaigns for Small Businesses

A new search marketing tool will allow small business owners to manage paid search campaigns across Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and Facebook ads from the same dashboard. The new SearchManager is powered...

Highlights of SMX Advanced

Below is a summary of the top sessions from this week’s two-day SMX Advanced search marketing expo in Seattle, provided by Troy Stockinger of the Findability Group. Optimizing for Quality Score If you are working in AdWords and...

SEMPO State of Search

Measuring return on investment (ROI) is the top challenge facing marketers this year according to the recently released State of Search Engine Marketing Repot from SEMPO (Search Engine Marketing Professional Organization). The complexity...

Syncing Search Marketing and Inventory

Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...

School’s (NOT) Out for Summer

SEMPO just announced that it’s adding two new courses to its collective of effective search marketing classes. “Linking and Brand Management” and “Social Media” are live online and available for immediate...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

Conference for In-House Search Marketers

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...

ineedhits Unveils Reseller Program with API

Search engine marketing service provider ineedhits enhanced their private label reseller offering with a new API based solution for qualifying partners. The API driven reseller program will allow partners to sell ineedhits' range...

Yahoo! Ads; Scheduling, Demographics, Better GEO

Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...

Search Marketing & Small Business

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine...

Offline and SEM Integration

An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the...

Explaining Unexpected Traffic Surges

The Yahoo! Search Marketing blog has a thoughtful post for search marketers on three questions to ask when unexpected traffic surges occur . 1) Have you changed anything in your account recently? Adding keywords and changing bids can...

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