Get the magazine exclusively for web professionals
A new search marketing tool will allow small business owners to manage paid search campaigns across Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and Facebook ads from the same dashboard. The new SearchManager is powered...
Below is a summary of the top sessions from this week’s two-day SMX Advanced search marketing expo in Seattle, provided by Troy Stockinger of the Findability Group. Optimizing for Quality Score If you are working in AdWords and...
Measuring return on investment (ROI) is the top challenge facing marketers this year according to the recently released State of Search Engine Marketing Repot from SEMPO (Search Engine Marketing Professional Organization). The complexity...
Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...
SEMPO just announced that it’s adding two new courses to its collective of effective search marketing classes. “Linking and Brand Management” and “Social Media” are live online and available for immediate...
Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...
Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...
Search engine marketing service provider ineedhits enhanced their private label reseller offering with a new API based solution for qualifying partners. The API driven reseller program will allow partners to sell ineedhits' range...
Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...
A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine...
An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the...
The Yahoo! Search Marketing blog has a thoughtful post for search marketers on three questions to ask when unexpected traffic surges occur . 1) Have you changed anything in your account recently? Adding keywords and changing bids can...
The Yahoo! Search Marketing Blog announced some system upgrades to Yahoo's paid placement system which "will help you to generate more effective keywords faster, help you better target your keywords for search, better track...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
View all...
advertisement