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For websites that are interested in improving their SEO or advertising on paid search, there is one absolutely crucial thing that they’re going to need to make their efforts a success. If you haven’t guessed what that one...
Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...
SEO is tricky for everyone, but it's especially tricky for large enterprise organizations with a bunch of moving parts that can be hard for any one person (or even one department, at times) to monitor. That is why many big companies...
Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
According to Bing, people are the second most searched for category on its search engine, and represent nearly 10 percent of all searches. Because of this, the company has launched a new feature to its search engine called People Autosuggest...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
Among the most important elements of a website is its search functionality, as it has a direct impact on the end-user experience. In fact, having good search functionality is especially vital for e-commerce sites because shoppers cannot...
Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also...
In an effort to make Google more transparent when presenting specialized, or “vertical,” search results, at least in Europe. The European Commission is about to rule on a two-year-long investigation into the search giant’s...
Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users and...
The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today believe...
Best site search practices certainly start with having a killer search bar that your visitors can easily identify and use, but the follow-up is important, too. That’s why having a feature-rich, functional and well-designed site...
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SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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